Innovation alliances: Balancing value creation dynamics, competitive intensity and market overlap

Impact of Market Orientation and Innovation on Entrepreneurship and Value Creation for Customers in Food Industry’ SMEs

The present research carried out to study the relationship of market orientation and innovation and their effect on entrepreneurship and value creation for customers. To do so, as the sample was unlimited, 241 active companies in agriculture and food industry were selected as the samples by random sampling method. Via standard questionnaire, we gathered data on managers and senior experts' opin...

Technological Innovation for Value Creation

Marketing Alliances , Firm Networks , and Firm Value Creation

Prior research has found that the announcement of marketing alliances tends to produce no effect on firm value creation in a high-tech context. This article reexamines this issue and investigates whether the characteristics of a firm’s network of alliances affect the firm value created from the announcement of a new marketing alliance. The authors investigate whether network centrality, network...

Strategic alliances and firm value creation in China

This study investigates the impact of 306 strategic alliances on the increment of firm value in the case of China. I apply the event study methodology using OLS market model to examine the abnormal returns of sample firms. The results show that the announcements of strategic alliance in China generate significant positive average abnormal return on the announcement date (0.96%) which reaches 1%...

& Christine Moorman Marketing Alliances , Firm Networks , and Firm Value Creation

Prior research has found that the announcement of marketing alliances tends to produce no effect on firm value creation in a high-tech context. This article reexamines this issue and investigates whether the characteristics of a firm’s network of alliances affect the firm value created from the announcement of a new marketing alliance. The authors investigate whether network centrality, network...